What’s the Best Email Strategy for Realtors to Generate More Leads?

Real estate agents often struggle with email marketing. Some send generic messages that get ignored, while others avoid emails altogether because they don’t know what to say. The truth is that buyers want value, not fluff. A weekly “Deal of the Week” email is an easy and effective way to engage a database, spark conversations, and generate consistent leads. Here’s a step-by-step process to make this system work:

1. Log in to the MLS. Start by logging into the MLS and selecting an area to focus on. This could be a city, a zip code, or a specific community. Since this email should go out weekly, having a structured approach ensures a steady flow of content. This task is easy to delegate to a virtual assistant for efficiency.

2. Find active listings. Once the area is selected, pull up all the active listings. This creates a broad pool of options to analyze and identify the best deal to feature.

3. Sort by price per square foot. Instead of choosing the cheapest home, filter listings by price per square foot. The goal is to find properties that are undervalued compared to the area’s average. For example, if homes typically sell for $330 per square foot, but one is listed at $180 per square foot, it may offer instant equity if the repairs are reasonable. This method highlights true investment opportunities rather than just low prices.

4. Compose the email. The email should be short, engaging, and designed to spark conversations. The subject line should grab attention, such as:

“Deal of the week: Amazing opportunity in [City/Community]“

In the body of the email, include a quick introduction:

“I just found an incredible deal in [Location] and wanted to share it with you. This home is priced at only $180 per square foot, while the average in the area is $530 per square foot. If you’d like more details, just reply to this email. If you want to receive these deals weekly, let me know, and I’ll add you to the list.”

Leave out the full address but include general details like the number of bedrooms, square footage, and price per square foot. This encourages buyers to reach out instead of searching for the property themselves.

Key takeaways. The goal of this email is to start conversations with potential buyers, not to sell a specific home. To achieve this, it is important to avoid giving away the exact address, encouraging buyers to request more details instead. Every email should include a clear call to action, asking recipients to reply if they are interested. Consistency is also key. Sending the email every week helps build trust and engagement over time.

This strategy works because it creates urgency and positions the agent as a source of valuable market insights. Over time, it helps build a list of serious buyers and investors who actively respond. By maintaining consistency, this approach turns an email list into a pipeline of real estate opportunities. If you have questions or need guidance, don’t hesitate to reach out. You can call me at 480-332-6468 or send an email to dave@zteamaz.com. I look forward to hearing from you.